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Scullion Scullion
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7 years ago
An alliance in which the not-for-profit organization proposes and initiates the partnership is referred to as
A) licensing.
B) effect-related marketing.
C) strategic piggybacking.
D) a not-for-profit marketing alliance.
E) cause-related marketing.
Textbook 
Strategic Management in Action

Strategic Management in Action


Edition: 6th
Author:
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grillergriller
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7 years ago
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Scullion Author
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#2
7 years ago
Thanks
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