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Uomo Uomo
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8 years ago
According to the textbook, the key to effective merchandise and character licensing, is:
A) resist the temptation to license a trademark too widely
B) restrict licensing agreements to one year
C) licensing a trademark very widely
D) restrict licensing to product categories that have no relevance and appeal to a firm's core customers
E) get licensing income monthly rather than yearly
Textbook 
Entrepreneurship: Starting and Operating a Small Business

Entrepreneurship: Starting and Operating a Small Business


Edition: 3rd
Authors:
Read 749 times
3 Replies
Registered in a two-year entrepreneurship course
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fashionfashion
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8 years ago
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Uomo Author
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#2
8 years ago
Delivered right on time, appreciate your assistance once again
Registered in a two-year entrepreneurship course
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#3
4 years ago
thank u
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