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debbyFlynn debbyFlynn
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7 years ago
For an advertisement to be considered effective, what is the first thing it must do?
A) remind consumers of the brand and their positive feelings about it
B) hold consumers' interest
C) convince consumers to continue buying the brand
D) gain consumers' attention
E) convince consumers to change their purchasing behavior
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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debbyFlynn Author
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7 years ago
You make an excellent tutor!
sudenzia
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Yesterday
Thank you, thank you, thank you!
DragonHeart
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2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
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