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normie normie
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8 years ago
Because Polo Ralph Lauren wants to maintain close control over its image and advertising, which of the following statements is most likely true?
A) Polo Ralph Lauren will most likely not use any outside resources, such as suppliers, to assist in developing and executing its advertising.
B) Polo Ralph Lauren will most likely use an agency-of-record to develop and execute its advertising.
C) Polo Ralph Lauren will get better media rates by not using an advertising agency to purchase advertising time and space.
D) Polo Ralph Lauren will most likely use an outside advertising agency to develop and execute its advertising.
E) Polo Ralph Lauren will most likely use an in-house agency to develop and execute advertising.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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8 years ago
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normie Author
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8 years ago
THX Slight Smile

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