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Calvin Klein used some very controversial ads depicting what looked like drug-addicted teenagers ...

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7 years ago

Calvin Klein used some very controversial ads depicting what looked like drug-addicted teenagers ...

Calvin Klein used some very controversial ads depicting what looked like drug-addicted teenagers posing in sexually suggestive poses. Calvin Klein claimed that all the models in the ads were adults, but critics claimed that it did not look that way. It was reported that the ads were produced "in-house." Why do you think Calvin Klein used an in-house agency to produce these ads instead of an outside agency?

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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7 years ago

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