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normie normie
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4 years ago
More companies are adopting the concept of ________, which is the practice of unifying all brand communication messages and tools as well as the messages from the marketing mix decisions.
A) integrated competitive methods
B) integrated marketing communications
C) buzz marketing
D) integrated personal selling
E) nonpersonal communication channels
Textbook 

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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4 years ago
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