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te3la te3la
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7 years ago
________ is the intangible value of the brand based on the relationships with its stakeholders, as well as intellectual property.
A) Brand parity
B) Brand position
C) Brand identity
D) Brand image
E) Brand equity
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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