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Why are the intangible features of a brand just as important as the tangible features of a brand?

debbyFlynn

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Why are the intangible features of a brand just as important as the tangible features of a brand?

Why are the intangible features of a brand just as important as the tangible features of a brand?

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 97 times

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enuj

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debbyFlynn Author

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Helped a lot

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