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Which of the following measures the financial value the brand contributes to a company?

te3la

wrote...

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Posts: 1737

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7 years ago

Which of the following measures the financial value the brand contributes to a company?

Which of the following measures the financial value the brand contributes to a company?
A) copyright
B) brand image
C) brand identity
D) brand equity
E) trademark

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 589 times

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lirpa

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7 years ago

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te3la Author

wrote...

#2

7 years ago

This helped me pass my test last Friday

1 Vote

Callie B.

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#3

3 years ago

Thank you

Erin B.

wrote...

#4

3 years ago

thanks

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