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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
Brand equity measures the financial value the brand contributes to the company.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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#1
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7 years ago
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normie Author
wrote...
#2
7 years ago
This concept was killing me, makes a lot more sense
wrote...
#3
3 years ago
Thanks!
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