Brand equity measures the financial value the brand contributes to the company.

normie

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7 years ago

Brand equity measures the financial value the brand contributes to the company.

Brand equity measures the financial value the brand contributes to the company.
A) True
B) False

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 224 times

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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Tamia H.

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3 years ago

Thanks!

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