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normie normie
wrote...
Posts: 1694
Rep: 2 0
7 years ago
Brand equity measures the financial value the brand contributes to the company.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 243 times
3 Replies
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Answer verified by a subject expert
lirpalirpa
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Posts: 695
7 years ago
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normie Author
wrote...
7 years ago
This concept was killing me, makes a lot more sense
wrote...
4 years ago
Thanks!
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