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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
A company that takes a ________ approach to international marketing tries to make accommodations in its marketing mix for cultural differences.
A) parity
B) standardized
C) localized
D) global
E) domestic
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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