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2 years ago
A car manufacturer buys tires from a tire manufacturer. These manufacturers are part of the institutional market.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

 Edition: 10th
Authors:
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#1
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normie
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#2
2 years ago
This concept was killing me, makes a lot more sense
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