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Intel manufactures computer chips that are part of several personal computer manufacturers' ...

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Intel manufactures computer chips that are part of several personal computer manufacturers' ...

Intel manufactures computer chips that are part of several personal computer manufacturers' finished products. Intel and the computer manufacturers realized that customers valued the superior quality of Intel computer chips and were asking whether or not the computer they were considering purchasing contained an Intel computer chip. As a result, Intel and computer manufacturers started communicating through advertising and other promotional tools that there's "Intel Inside." This is an example of ________.
A) ingredient branding
B) supply chain branding
C) component branding
D) primary branding
E) secondary branding

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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te3la Author

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