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te3la te3la
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7 years ago
________ refers to advertising or other sales representations that praise the item to be sold with subjective opinions, superlatives, or exaggerations, stating no specific facts.
A) Deceptive advertising
B) Endorsement
C) Manipulative advertising
D) Puffery
E) Comparative advertising
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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