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te3la te3la
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7 years ago
A(n) ________ is any advertising message that consumers believe reflects the opinions, beliefs, or experiences of an individual, group, or institution.
A) two-sided message
B) one-sided message
C) puffed ad
D) endorsement
E) comparative ad
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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