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te3la te3la
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7 years ago
Which of the following refers to the ethically questionable practice of companies paying or providing incentives for bloggers to post positive comments about products?
A) puffery
B) commercial speech
C) blogola
D) substantiated claims
E) comparative advertising
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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#1
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7 years ago
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te3la Author
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#2
7 years ago
Thank you, I'm pleased with your answer
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