Top Posters
Since Sunday
y
2
s
2
a
1
w
1
w
1
i
1
m
1
s
1
c
1
k
1
1
m
1
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
debbyFlynn debbyFlynn
wrote...
Go to Answer
Posts: 928
Rep: 0 0
7 years ago
When Kraft foods made a claim that their processed cheese slices contained as much calcium as contained in 5 ounces of milk, the Federal Trade Commission pursued it as a deceptive claim. Although Kraft admitted that a cheese slice did not actually contain as much calcium as claimed due to processing, the company argued that its ad was not deceptive because consumer research indicated that calcium content was not important to consumers when deciding among brands of cheese. Basically, Kraft's defense was based on its belief that the misleading claim ________.
A) was not reasonable from the consumers' point of view
B) did not claim anything different from other cheese manufacturers
C) did not lead to material injury to consumers, and thus it was not deceptive
D) did not omit any important information
E) was not technically misleading if consumers didn't think it was
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 149 times
1 Reply
Replies
Answer verified by a subject expert
enujenuj
wrote...
#1
Top Poster
Posts: 657
Rep: 13 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

debbyFlynn Author
wrote...

7 years ago
This site is awesome
nicolepope23
wrote...

Yesterday
This helped my grade so much Perfect
SupremeDJ
wrote...

2 hours ago
Brilliant ツ
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1026 People Browsing
 136 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 224
  
 249
  
 943
Your Opinion
Which country would you like to visit for its food?
Votes: 261
Previous poll results: Who will win the 2024 president election?