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Pfizer is a large pharmaceutical company that has dramatically increased its direct-to-consumer ...

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Pfizer is a large pharmaceutical company that has dramatically increased its direct-to-consumer ...

Pfizer is a large pharmaceutical company that has dramatically increased its direct-to-consumer television advertising of prescription drugs. However, Pfizer has stringent in-house ad review procedures, including reviews by agency and client attorneys. Pfizer is concerned that any claim made in an ad is verifiable and that the ad is executed in good taste. What type of advertising self-regulation does this illustrate?
A) mandatory self-regulation
B) industry self-regulation
C) self-discipline
D) self-regulation by community groups
E) voluntary self-regulation

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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debbyFlynn Author

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7 years ago

Thank you, thank you, thank you!

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