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debbyFlynn debbyFlynn
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7 years ago
An advertisement by the manufacturer of Flonase, a prescription allergy nasal spray, compared its product with another nasal spray on the market, Nasonex, and claimed that it controlled allergy symptoms for a longer period of time. The ad was effective, resulting in a two percent increase in market share for Flonase. Manufacturers of Nasonex claimed that the advertisement misrepresented their product and basically made a false comparison. Nasonex would have to prove all of the following EXCEPT which one to support its claim?
A) The ads actually deceived a substantial segment of the audience.
B) False statements had been made about Nasonex or Flonase.
C) Flonase relied on puffery in the ads.
D) Nasonex has been injured or is likely to be injured as a result of the false statements.
E) Both Nasonex and Flonase are sold in interstate commerce.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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4 years ago
thank you
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