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normie normie
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Posts: 1694
Rep: 2 0
7 years ago
In 1997, the Food and Drug Administration loosened its controls on pharmaceutical companies, and as a result, the amount of prescription drug advertising has skyrocketed. What is an advantage of this regulatory change?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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Replies
wrote...
7 years ago
Some doctors appreciate that the advertising has caused consumers to become more active in managing their own health and more informed about their drug options.
normie Author
wrote...
7 years ago
This concept was killing me, makes a lot more sense
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