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normie normie
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Posts: 1694
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7 years ago
In Persuasive Advertising, Armstrong identifies each of the following as a category driving advertising strategy EXCEPT which one?
A) exposure
B) status
C) influence
D) emotion
E) information
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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normie Author
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7 years ago
THX Slight Smile

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