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te3la te3la
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7 years ago
________ means the receiver of the message has become mentally engaged in some way with the ad and the product.
A) Awareness
B) Selection
C) Attention
D) Interest
E) Perception
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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