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normie normie
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7 years ago
________ means the message connects on some personal level with the receiver.
A) Perception
B) Relevance
C) Selection
D) Interest
E) Attention
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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