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normie normie
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7 years ago
________ is the process of making symbolic connections between a brand and characteristics, qualities, or lifestyles that cue the brand's image and personality.
A) Association
B) Recognition
C) Comprehension
D) Resonance
E) Recall
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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