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normie normie
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7 years ago
An attitude (respect, preference), an emotion (liking), and an action (repeat purchases) combine to make brand ________.
A) position
B) image
C) promise
D) personality
E) loyalty
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
THX Slight Smile

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