________ means dividing the market into groups of people who have similar characteristics in certain ...

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________ means dividing the market into groups of people who have similar characteristics in certain ...

________ means dividing the market into groups of people who have similar characteristics in certain key product-related areas.
A) Profiling
B) Segmenting
C) Targeting
D) Positioning
E) Marketing

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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