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te3la te3la
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7 years ago
The ________ process refers to the speed with which people are willing to try a new product.
A) risk
B) trial
C) adoption
D) usage
E) need recognition
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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