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debbyFlynn debbyFlynn
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7 years ago
Lexus works to keep customers happy after each sale, aiming to delight the customer in order to gain a customer for life. In this pursuit, Lexus is focused on which step of the buyer decision process?
A) evaluation of alternatives
B) purchase decision
C) need recognition
D) postpurchase evaluation
E) information search
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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debbyFlynn Author
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7 years ago
This calls for a celebration Person Raising Both Hands in Celebration
bbbbbbbh
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Thank you, thank you, thank you!
Brownr40
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2 hours ago
this is exactly what I needed
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