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te3la te3la
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7 years ago
Max is trying to get into a fraternity in college. Because he wants to be accepted by this group, he notices the brands of clothes they all seem to wear and the types of beer they drink at parties, and he does the same. Actually, he doesn't even like beer, but that seems to be what is expected of people in this fraternity. What influence does this fraternity represent with respect to Max's consumption behavior?
A) culture
B) reference group
C) social class
D) family
E) trend spotting
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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te3la Author
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#2
7 years ago
Very pleased, thank you
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