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normie normie
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7 years ago
Cameron loves to know about and purchase the most up-to-date technological gadgets. Among his friends, he is almost always the first to own the newest electronic product. Often the products that Cameron buys become adopted by large groups of consumers, but occasionally Cameron will purchase a product that is adopted by only a small portion of the population. To which of the following adopter groups does Cameron belong?
A) early majority
B) loyal user
C) innovator
D) late majority
E) laggards
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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