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normie normie
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7 years ago
________ focuses on message development research, media planning research, and evaluation, as well as information about competitors' advertising.
A) Consumer research
B) Market research
C) Strategic research
D) Brand communication research
E) Copy research
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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