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normie normie
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7 years ago
Which projective technique uses such ideas as life collages, day mapping, and the construction of instruction books as ways to elicit stories that discuss brands and their roles in daily life?
A) theater techniques
B) metaphors
C) story elicitation
D) artifact creation
E) photo sorts
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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