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normie normie
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Evaluative research conducted during an ad campaign seeks to determine the effectiveness of the ad, while evaluative research conducted at the end of an ad campaign has diagnostic objectives.
A) True
B) False
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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normie Author
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8 years ago
i REALLY appreciate this Upwards Arrow
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thank you!
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