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normie normie
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What is the most significant difference between a survey and an in-depth interview?
A) An in-depth interview is qualitative and a survey is quantitative.
B) A survey cannot use random sampling.
C) An in-depth interview is more accurate.
D) A survey is person-to-person and an in-depth interview is online.
E) An in-depth interview is considered primary research and a survey is secondary.
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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normie Author
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7 years ago
i REALLY appreciate this Upwards Arrow
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