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debbyFlynn debbyFlynn
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7 years ago
You are trying to determine whether retired people drink more coffee at McDonald's during lunch than they do during dinner. Why is observation research NOT effective in this scenario?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
this is exactly what I needed
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Yesterday
Good timing, thanks!
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2 hours ago
Helped a lot
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