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debbyFlynn debbyFlynn
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7 years ago
One research study used the Zaltman Metaphor Elicitation Technique (ZMET) for the Kraft boxed macaroni and cheese product. Kraft learned that its brand of boxed macaroni and cheese generated feelings of fun and love, not just feelings of nutrition and fulfillment. Explain how Kraft, using this technique, uncovered this information.
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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debbyFlynn Author
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7 years ago
Thanks
karamsidhu1
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Yesterday
Just got PERFECT on my quiz
dianeflunder
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2 hours ago
Brilliant ツ
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