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debbyFlynn debbyFlynn
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7 years ago
Which strategy is designed to focus attention on product differences that are important to consumers and that distinguish the company's product from its competitors?
A) benchmarking
B) targeting
C) product differentiation
D) feature analysis
E) segmentation
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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This site is awesome
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Good timing, thanks!
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