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te3la te3la
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7 years ago
________ is the research-and-analysis process used to gain knowledge and understanding of the consumer that is expressed as a key consumer insight into how people relate to a brand or product.
A) Media planning
B) Consumer planning
C) Advertising planning
D) Account planning
E) Message planning
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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