Top Posters
Since Sunday
6
s
3
3
d
3
s
2
c
2
G
2
y
2
t
2
2
k
2
j
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
debbyFlynn debbyFlynn
wrote...
Go to Answer
Posts: 928
Rep: 0 0
7 years ago
Which component of a communication brief states the single-minded thought that the communication will bring to life in a provocative way?
A) consumer insight
B) creative direction
C) communication objective
D) brand imperative
E) proposition or selling idea
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 246 times
1 Reply
Replies
Answer verified by a subject expert
lirpalirpa
wrote...
#1
Top Poster
Posts: 695
Rep: 17 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

debbyFlynn Author
wrote...

7 years ago
Thanks
terriroberts96
wrote...

Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
Tabitha.davis
wrote...

2 hours ago
You make an excellent tutor!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1102 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Related Images
  
 295
  
 467
  
 662
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 405
Previous poll results: Which 'study break' activity do you find most distracting?