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debbyFlynn debbyFlynn
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7 years ago
Which component of a communication brief states the single-minded thought that the communication will bring to life in a provocative way?
A) consumer insight
B) creative direction
C) communication objective
D) brand imperative
E) proposition or selling idea
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
wrote...

7 years ago
Good timing, thanks!
foxrcng11
wrote...

Yesterday
Brilliant ツ
jcarter
wrote...

2 hours ago
this is exactly what I needed
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