Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
normie normie
wrote...
Go to Answer
Posts: 1694
Rep: 2 0
7 years ago
Saturn is "a different kind of company, different kind of a car"; the Hummer is "like nothing else." Statements such as these reflect a firm's ________.
A) target markets
B) marketing mix
C) brand preference
D) brand personality
E) positioning
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 162 times
2 Replies
Replies
Answer verified by a subject expert
yamyam
wrote...
#1
Top Poster
Posts: 645
Rep: 17 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

normie Author
wrote...
#2
7 years ago
makes so much more sense now, thanks
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1268 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 633
  
 240
  
 163
Your Opinion
Where do you get your textbooks?
Votes: 372
Previous poll results: What percentage of nature vs. nurture dictates human intelligence?