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normie normie
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7 years ago
Which approach uses emotional appeals or images to create a response based on attitudes, moods, dreams, and feelings?
A) soft sell
B) attributes sell
C) head sell
D) persuasive sell
E) hard sell
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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