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In which type of campaign does the message unfold over time?

te3la

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7 years ago

In which type of campaign does the message unfold over time?

In which type of campaign does the message unfold over time?
A) teaser
B) slice-of-life
C) slogan
D) endorser
E) lecture

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 172 times

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rebmetpes

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te3la Author

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#2

7 years ago

This helped me pass my test last Friday

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