It is most accurate to say that an idea that makes an impression on the audience is said to have ...

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It is most accurate to say that an idea that makes an impression on the audience is said to have ...

It is most accurate to say that an idea that makes an impression on the audience is said to have ________.
A) association
B) relevance
C) resonance
D) impact
E) originality

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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