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normie normie
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7 years ago
Which stage of the classic creative process is characterized as an unexpected moment when the idea comes, often when the mind is relaxed and doing something else?
A) ideation
B) brainfag
C) incubation
D) immersion
E) illumination
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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