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te3la te3la
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7 years ago
________ includes all elements that readers see in their initial scanning; these elements are set in larger type size than other elements of a print ad.
A) Display copy
B) Body copy
C) Visuals
D) Brag-and-boast copy
E) Adese
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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te3la Author
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#2
7 years ago
Thank you, I'm pleased with your answer
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