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S_leve3 S_leve3
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Posts: 3311
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9 years ago
Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?
A) direct marketing
B) public relations and publicity
C) personal selling
D) advertising
E) sales promotion
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milestone23milestone23
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Posts: 9919
9 years ago
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