The consistent use of creative elements in all marketing communications is
a. campaign continuity c. psychological continuity
b. physical continuity d. image continuity
Question 2List and briefly describe the five elements of success that are required for an international marketer to take advantage of and thrive in developing markets.
Question 3The two purpose of theory are understanding and _____.
Fill in the blank(s) with correct word
Question 4Although data regarding a possible association among variables can be used for predictive purposes, these data are not adequate to establish a causal relationship.
Indicate whether the statement is true or false
Question 5Fixed-alternative questions should not have overlap among response categories, which means the categories should be _____.
a. exhaustive
b. mutually exclusive
c. positively worded
d. balanced
Question 6Campaign continuity involve making which of the following elements continuous?
a. physical; psychological c. strategic; psychological
b. physical; strategic d. communications; strategic
Question 7Which countries are part of NAFTA? What are the characteristics of NAFTA?
Question 8A formal, logical explanation of some events that includes predictions of how things relate to one another is known as a(n) _____.
Fill in the blank(s) with correct word
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