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debbyFlynn debbyFlynn
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7 years ago
Copy tests of headlines using two versions of the same ad are known as ________ tests.
A) dual
B) end-run
C) split-run
D) direct
E) tag
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
Brilliant
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Yesterday
this is exactly what I needed
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2 hours ago
Thanks for your help!!
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